The brand designed perfectly blends together the letter “S” (the initial of the name SHARON), and the letter “R” (the initial of the RUSSIAN surname) to become a single monogram representing a stylized woman’s head. Most of the beauty treatments that the activity will carry out will be mainly concentrated on the face, and that is why I considered the choice of referring to a woman’s face / head directly in the symbol.
The design brand is serious and professional, and its geometry makes it very modern. Another value that shines through in an important way is the cleanliness and precision, thanks to the well-defined and sharp geometric shapes.
The alternation of white / black colors to identify the letter “S” and gold to identify the letter “R” make it easier to read the monogram. This particular tagline makes the business sector immediately clear, and has been specially put in a 50% gray to allow it to be read on both a white and black background.
A midnight blue is used, which goes well with the gold and white colors. The logo fits very well on both dark and light backgrounds.