Brand identity idea
The brand identity design invokes immediately the shape of the gold lingot, located inside the “A”, which is also the basic symbol of the design logo. There are two small horizontal gold bars in the horizontal and one larger, in the empty space that is formed inside the “A”. The AURO brand was built using the golden section as the basis. This solution makes the “AURO” brand convey the concept of the golden section without giving them immediate visibility.