LOGO REDESIGN

IL MIO FERRO BATTUTO

REQUEST

The activity is that of an artisan who creates wrought iron handicrafts and art works also combined with other materials such as stone and wood. Tailored candelabras, wine racks, and many other wrought iron and artistic works are created by adopting techniques such as the use of the forge and iron working. The artist turned to me to create the brand identity and to redesign the existing logo which was based on a previous idea.

logo redesign solution

The final logo redesign consists of the initials of the artist’s (P and C – Pietro Campagna) with a style reminiscent of the world of art and of the attention to the details that is typical of craftmanship, both for the type of font used, and for the stylized symbol representing the tools to work wrought iron (clamp forge, hammer and anvil). The symbol represents the idea of the ancient craft as a predominant value.

SECONDARY LOGO

It was also developed a secondary logo redesign with the artist’s name and tagline, as well as the anvil used in main symbol. This symbol transmits the values of this craft, such as attention to the details and in crating bespoke iron and unique pieces. The font was chosen to evoke a connection to this ancient (medieval) profession (wrought iron). Pure black was selected to add more elegance and luxury to the modern mark. The main symbol is always used on a black background and in negative.

favicon logo redesign restyling

ACTIVITIES

Logo redesign, identity design, business card design and t-shirts design.

LOCALITY

Viggiù – Varese, Italy.

CATALOG DESIGN

www.ilmioferrobattuto.com

Logo Design Color PANTONE K 100%
Logo redesign
Logo redesign

DESIGN Letterhead and invoice template

Tailored design of the letterhead and invoice template

identity design and logo redesign

DESIGN BUSINESS CARD

Tailored design of the new business card.

Logo redesign - Business card

LOGO REDESIGN WITH ALL VARIANTS

Logo design sample sent to the client, including all variants, description of graphic concept, minimum size and colours used.

logo-restyling-per-professionisti

EXAMPLE OF THE USE OF THE LOGO IN A REAL CONTEXT

The presentation of the logo design can be carried out using real world examples.
Here is an example on a T-shirt.

logo redesign - T-shirt

Block notes design and poster design

Here is an example off the block notes design and a poster design for an exhibition.

logo restyling logo redesign-block-notes
poster design

Not just a simple logo redesign..

to complete the identity process the logo redesign is associated also to a modern and responsive website design.

logo restyling
Logo redesign - il mio ferro battuto
Web redesign - il mio ferro battuto
Logo redesign - il mio ferro battuto

ARE YOU A CRAFTSMAN OR AN ARTIST? DO YOU WANT A LOGO REDESIGN?

If you want a logo redesign for your business, or if want to renew and modernize your communication? Fill the design request form today to receive an offer tailored to your needs!

 

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