Logo redesign and identity design
iron handicrafts artist
The activity here is the restyling logo of a previous one drawed on paper from the client.
“Il mio ferro battuto” is an artisan who creates wrought iron handicrafts and art works also combined with other materials such as stone and wood. Tailored candelabras, wine racks, and many other wrought iron and artistic works are created by adopting techniques such as the use of the forge and iron working. The artist turned to me to create the brand identity and to redesign the existing logo.
Logo redesign idea
The idea of the logo consists of the name initials of the artist’s (P and C – Pietro Campagna) with a medieval style for the type of font used. This symbol deaign is representing the tools to work wrought iron (clamp forge, hammer and anvil). The symbol represents the idea of the ancient craft as a predominant value.
It was also developed a secondary restyling logo with just the artist’s name and tagline, as well as the anvil used in main symbol. The font was chosen to evoke a connection to this ancient profession (medieval). Pure black was selected to add more elegance and luxury to the mark.
Logo redesign, identity design, business card and t-shirt design.
Website design with online catalog of works.
Viggiù – Varese, Italy.
Web CATALOG DESIGN
|Logo Design Color PANTONE||K 100%|
DESIGN Letterhead and invoice template
Tailored and elegant design of the letterhead and invoice template design.
DESIGN BUSINESS CARD
Tailored design of the new business card.
EXAMPLE OF THE USE OF THE LOGO IN A REAL CONTEXT
The presentation of the logo design can be carried out using real world examples.
Here is an example on a T-shirt.
Block notes design and poster design
Here is an example off the block notes design and a poster design for an exhibition.
Not just a simple restyling logo…
to complete the identity process the logo redesign is associated also to a modern and responsive website design to show the catalog of works.