In the design of the graphic symbol, the initials of the brand such as the F and M of Federica Mingardo are immediately identifiable. The shape of the symbol is a reference to the simplification of the bureaucracy which is represented with a sort of labyrinth (especially the Italian one).
First of all the M and the letter F assemble in a harmonious and balanced way, conveying professionalism. The logo design is offered in two distinct variants and can be used with central symbol or with a symbol on the right. The tagline was expressly done in another color to stand out from the main name and to enhance readability.