Logo design idea
This company identity design immediately recalls the concept of “urban” and is a “denominative” type (the name of the brand itself becomes the logo).
The font has been elaborated to give greater contrast and strength to the design. A company logo design perfectly symmetrical, minimalist, and at the center is placed the symbol (yellow circle) with inside the letters “in” that stand out immediately for the negative contrast. The symbol gives immediate recognition, and is a valid graphic element to be combined with design for printing or for the web.