Urban logo design for a Swiss start-up in Lugano

Urban Insight

Design request

Urban Insight is a start-up in Lugano (Switzerland) that projects urban planning and innovation districts. The design request was to have a modern logo design (denominative type) to offer a strategic consulting service to develop innovative geographies at a global level. In addition to the logo, to create the corporate image of the Urban Insight brand with a business card, letterhead and a responsive website.

Logo design idea

This start-up logo design immediately recalls the concept of “urban” and is a “denominative” type (the name of the brand itself becomes the name and the design of the logo).
The font has been elaborated to give greater contrast and strength to the design. The logo design is perfectly symmetrical, and at the center is placed the symbol (yellow circle) with inside the letters “in” that stand out immediately for the negative contrast. This allows the symbol to give immediate recognition and identity to the brand itself, as well as to use the symbol as a valid graphic element to be combined with design for printing or for the web.


Start-up urban logo design,  identity design with letterhead design and modern business card design.
Design sito web responsive.


Lugano, Switzerland.

Website Design


Logo Design Color PANTONE Yellow 012C K 90
urban logo design
start-up logo negative design

Adaptability of the logo design on different backgrounds

The logo shows an infinite ability to adapt to different backgrounds, both of different colors and photographs.

start-up logo design
urban logo design on photo

Modern business card

Modern and captivating business card design, front and back for all reference people.

logo design Lugano

Awesome letterhead design

Letterhead design in A4 format, both for digital PDF documents and for formal communications such as invoices or legal letters.

letterhead design urban

Favicon design

Favicon design in different styles.

start-up urban symbol

Design of a responsive website

I tried to replicate the style and colors of the logo also for the design of the new website, where the circular shape, which is used as the basis for the logo symbol, is often recalled and used for buttons and other design elements.

webdesign startup lugano