Brand identity industrial
COSMETICS packaging
Client request
The whole brand identity was completely redesigned starting from the logo, to the corporate brochure and the website, to make it completely responsive. Referring to the high technological profile that distinguishes the company, I wanted to customize the whole design with a strong presence of the white colours representing cleanness and precision and the aquamarine colours that characterizes the company image.
Tecnosas’ strong point is to design and build machines which are tailored to customers’ needs, putting at their service creativity and great technical competence, key features in an extremely demanding and complex field such as that of cosmetics and make-up.
Design idea
I started from the restyling of the logo in vector format, correcting some inaccuracies originating and setting a uniform standard, together with different versions to be used for the brand identity. Then I switched to the design of the business cards and the folding brochure – which is also a documents folder– and the website. The style of these products is harmonious, and effectively communicates the renewal of the whole brand identity.
ACTIVITIES
Design brand identity industrial cosmetics: business card, brochure design and modern webdesign responsive.
LOCALITY
Grantola, Varese, Italy.
Web design
| Logo Design Colours PANTONE | 7717C | 316C | 629C |
BUSINESS CARD DESIGN FRONT AND BACK
Professional business card, in harmony with the logo design.
Brand identity:BROCHURE DESIGN
Corporate brochure design: a leaflet in A4 format that can be used also as a documents folder. The brochure was produced in two versions, Italian and English.
BRAND IDENTITY: WEBSITE DESIGN
Web design in harmony with the rest of the communication media. Responsive layout, with design be fitting the device that displays the web site. As you can see the style is closely related to the design of the brochure. The same communication is equally effective on both digital and traditional formats.
