Logo football club
Brand design football school
Client request
The Viggiù Calcio sports association turned to us to create a professional logo to give a new image to its football school. First of all the style must be modern, serious, with a very broad target from adults to children. Another request was to insert the letter V and the letter C for Calcio within the design of the monogram, which must also appear as an emblem. In conclusion, the creation of all the new branding was also requested: headed paper and badge to best present the activity, banners to be inserted at the edges of the football field and icons to be used on social media.
Idea brand design
First of all the type of logo is of the initial letter type, with the letter V for “Viggiu” and the letter C for “Calcio”, but the symbol also presents itself very well as a modern emblem. In addition to the letters, the symbol also presents a graphic and immediate reference to the soccer ball, which can also be seen as a retro ball, therefore a historical and graphic reference that refers to the year the company was founded and the values it intends to convey . Furthermore, another graphic element is indicated by the forward (towards the future) movement/rolling of the ball. The circle also transmits the values of community and team, always moving towards a common goal.
In conclusion, from a graphic point of view, the logo also communicates simplicity, modernity and the continuous renewal given by the circular motion/movement of the symbol.
Activities
Logo football club. Complete branding design, printing materials, banner design, card/badge and letterhead.
Locality
Viggiù, Varese – Italy.
Website
The round shape of the symbol makes it harmonious and easily usable as an icon or emblem even separately, to be used on social networks or to create decorative backgrounds.
| Logo Design Color CMYK | C100 M90 Y0 K0 | K40 | K80 |
Design social icon and banners
The logo symbol can be used separately to create icons for use on social networks, or it can be used effectively on its own to identify the football school.
Branding design
The brand is presented on real media, such as a team badge and formal paper, and to complete the identity it is also presented on a hypothetical banner/sign to be placed on the football field.
Alternative design proposal
The alternative logo variant features a different font for the name and a different symbol, where the initial letters always play a central role.
