Logo Design
Zurich Luggage Shop
Design Brief
The client, a luggage company based in Zurich, Switzerland, approached us with a clear goal: to elevate and professionalize an existing logo idea while ensuring it could adapt seamlessly across multiple formats and applications. The new design needed to reflect modernity, quality, and versatility, suitable for both physical products like suitcases and digital platforms.
Creating a logo for a company that produces premium luggage requires balancing functionality and aesthetics. The logo should immediately communicate reliability, sophistication, and modern craftsmanship, appealing to both local and international customers.
Final Logo Design Solution
To achieve maximum flexibility, we developed three primary versions of the logo:
-
Icon-only: A simplified emblem that can be used for small applications, such as app icons, product embossing, or promotional materials.
-
Naming-only: A sleek wordmark that works independently when the icon is unnecessary.
-
Icon + Naming: The complete logo combining both elements for use in standard branding and marketing materials.
Additionally, a centralized master version was created to serve as the primary reference, ensuring consistency across all uses. The preferred version features a black background, emphasizing the logo’s design and allowing it to shine in its optimal dimensions.
Other variations include a white background version for lighter contexts and single-color black and white variants, which maintain legibility and elegance even at smaller sizes or on different textures and photographs.
Activity
Logo design Zurich. Logo design for company that produces high quality luggage.
Locality
Zurich, Switzerland.
| Logo Design Color CMYK | C33 M22 Y20 K0 | C74 M64 Y59 K85 | C53 M42 Y40 K24 | C21 M16 Y13 K0 |
Why Professional Logo Design Matters
For a business entering a competitive market, a professional logo is essential. It serves as the first impression for clients, conveys credibility, and sets the tone for all branding efforts. A strong logo improves recognition, builds trust, and provides a consistent identity across all customer interactions.
Whether you need a logo for a product, website, or corporate identity, our designs are custom, versatile, and tailored to meet your business goals.
Logo Version on White Background
For versatility and maximum usability, we also created a version of the Zurich luggage shop logo on a white background. This variation ensures that the logo remains clear, professional, and highly legible across all light-colored surfaces, including stationery, packaging, websites, and promotional materials.
Logo Name-Only Version
The name-only version of the Zurich luggage shop logo focuses entirely on the company’s brand name, offering a clean, minimalist, and highly versatile design. This variation works perfectly in situations where the full logo with icon may not fit or where a subtle, professional branding presence is preferred.
