logotype restyling
Grydan
Client request
Grydan, IT professionals and consultants with twenty years of experience, requested a logotype restyling. The request was to improve the current brand and make it immediately recognisable.
restyling idea
The restyling created corrects the problem of the horn (which means a demon), making it clearly visible even at small dimensions, but maintaining a strong recognizability with the old logo. I cut some letters and some letter’s spaces have been corrected. Abstract graphic backgrounds were created to be used to reinforce the identity and then create graphics and backgrounds for the website.
I create 3) versions of the logotype restyling: First of all, as a symbol that can also be used alone to immediately identify the brand. The symbol is also used to give life to backgrounds and graphic elements for added value to the identity. Second, Symbol+name, brand variant to be used when the logo must be printed in small dimensions, where the tagline cannot be readable. And finally the symbol+name+tagline variant, where the tagline helps a lot to immediately define your business sector.
activities
Company Logotype Restyling and business card design.
Locality
Lomazzo, Como – Italy.
Website design
Restyling comparison
Here the new and current logos are compared. The old logo was in raster graphics.
Identity design
Preview of the identity design for letterhead and business card, the other real examples were created only to provide an example where you can see the logo used.
