Product branding dental aligner
wordmark logo design
Client design request
This company in Jordan that produces transparent dental aligners and, depending on the shape of the tooth, different phases and different aligners are foreseen (hence the name steps), requested the creation of the entire brand identity: logo design (of the wordmark type), business cards and letterhead and a company profile design to be used as a brochure presentation to customers and investors.
Logotype design idea
First of all the logotype format is a wordmark, and the concepts it communicates are aesthetics and positivity in using dental aligners, as they provide a perfect smile. Other graphic elements such as the smile, convey optimism in the future, happiness and personal satisfaction in using the product.
The logo is modern, fresh and aimed mainly at a young audience, an arrow element also indicates a process towards the next “step”, that of changing the dental aligner based on your package (which usually contains more than 20).
The graphic elements of the smile, the face and consequently the teeth are amplified by the use of colors.
Activities
Wordmark logo design, Brand identity design with business cards and letterhead.
Locality
Amman, Jordan.
Website
Magenta’s color represents the mouth and gums and white represents the teeth. Other shades of peach and similar to the colors of the face and a neutral gray are also introduced. The tagline “Aligner” is placed above the logo, and helps to immediately identify the industry and purpose of the product.
| Logotype Design Color Pantone | P 68-16 C | P 30-2 C | P 170-4 C |
Font design
The logo font was completely created from scratch, to be symmetrical based on the smile and to integrate with it.
Brand design
Finally, the logo is presented on real media, such as business cards and letterhead, and to complete the identity it is also presented on the product packaging.
Alternative Logo Design Proposal
Some alternative logotype variations feature different ways in which the central letter “e” plays a central role. Sometimes it refers to the “steps” and sometimes to the aligner itself.
