During the discussion phase of the brief on the design of the new logo, the idea that a restyling was the best choice to renew this brand, despite a creation from scratch, always seemed clearer.
Although new and valid ideas have also been created, which you can see at the end of this article, in the end a restyling was opted for.
This logo is of the word type, and represents a niche sector, but in which importance and aesthetics play a leading role. First of all it would be ideal that the logo give a spirit of uniqueness, hi-tech and performance. We immediately made it clear that the tagline and slogan of the logo were not legible enough, and that the name should give a sense of movement, speed, but at the same time control. The restyling of the brand had to make the brand itself make a qualitative leap, but without losing its recognizability and history.