Digital branding design
sport marketing agency
A marketing agency specializing in sport digital innovation, requested a complete digital branding design. Firstly the main request was to have a strong reference to the world of sport, marketing and growth. The name “support” refers to the support that every athlete or sports team needs in the era of digital innovation.
digital branding idea
Three values are transmitted immediately: sport, marketing and growth. First of all the symbol with the arrow and the word “up” refers to digital marketing and to the element of the mountains (understood as growth and as a challenge of digital innovation in sports). Another strong element that shines through is the sporty character, always in motion (inclination of the character) like digital marketing.
The word “sport” is clearly visible and stands out very well in the logo.
In conclusion the digital branding design is serious and professional, transmitting a strong reference to the sport’s world. Tagline “sport digital innovation” payoff strengthens the reference sector and will support communication and visual identity.
Green color chosen refers to sports playgrounds, while the orange refers to the marketing’s world and the colors match each other well and maintain legibility on both light and dark backgrounds.
Digital branding design, logo design and print materials.
Varese – Italy.
|C1 M40 Y71 K0||C45 M0 Y76 K0||C60 M0 Y40 K0|
This arrow symbol can also be used separately to create icons to be used for social networks or it can be used effectively alone to identify the company or to create graphics to be used for both traditional and digital communication
digital branding design
The brand design is presented on real media, such as business card, letterhead, water bottle flyer and various gadgets, and t-shirt.
Alternative branding proposal
The alternative brand design variant is finer and more elegant and the upward arrow is less predominant.