Brand, identity design and logo, what is the difference?

The design of a logo is not only the creation of the image of the logo itself, but also the creation of the whole corporate identity that surrounds it. Design blogs and websites are full of terms such as: logo design, identity design, brand design, brand indentity, corporate identity, branding, digital strategy etc. .. etc.

As a freelance identity designer, I want to be clear with my clients about what I really do.


The brand is the set of total values ​​that the company transmits.

Perceptions, feelings and ideas, experience using an app, or the feelings you experience when entering in a store, the thought that customers have when they think of that particular brand. It is marketing, the experience that everyone has with the company, the product or the online service, offline or in person, is obviously the logo and the business card too. The brand is everything that people have to do when they interact with it.


A series of visual elements that characterize the brand.

When you start the branding process, what you are trying to create is an identity. Just as you do with people who are given an ID card to make them unique and always recognizable from everyone else.

An identity is a set of visual elements of a brand:

  • Logo design, fonts, colors, letterheads, business presentations, business cards, envelope and materials that you share with business partners or customers.
  • Non-visual communications – Radio announcements and similar audio communications.
  • Messaging: the most direct ways to communicate with the public
  • Marketing material: books, websites, shops, brochures and flyers.
  • Product packaging:  it is important to consider how the packaging and design fit the image of your brand.
  • All other visual aspects that represent your business are part of your brand identity.
identity style guide - freelance identity designer

Example brand style guide for a client.

identity example - freelance identity designer

Example corporate identity and logo design for a client.


A logo represents a company.

A logo can just  be a simple icon, a written name, or both, which immediately communicate to potential customers the name of your brand and what it does. Of all the visual parts that make up the corporate identity, the logo is the strongest and most direct element to make your image unique. It’s like a tag, an immediate identifier, a tool to help communicate and represent a brand towards the target audience.

Here a list of works created for my clients as a freelance identity designer.

Which advantages small companies and start-ups get to hire a freelance identity designer?

Maybe you’re a startup that starts from scratch. Or maybe you are already active in the market and you are wondering whether to update your corporate identity in order to improve your presence on a bigger audience and improve your communication. Is it good to invest in a better design?

If you are in an area where the esthetics can increase your income for exampls :food and drink area, hospitals, art sectors, financial services, fashion and beaty, health etc. you will get sure big benefits working with a professional identity designer freelance.

A modern and impactful identity design can help you a lot:

icon freelance professional mockups


Instead of making your logo with word or powerpoint, a professional image will immediately show to your customers that you have not just arrived on the scene yesterday.

icon remains in the minds


A strong identity design remains in the minds of customers. Become immediately recognizable and familiar.

icon identity create desire


Customers are always attracted by the pleasure of a well-done image that conveys trust, professionalism and attention to detail.

icon design prosperous


Materials, prints, and elegant designs convey to your customers the idea that your business is prosperous. Customers always prefer companies that are successful.

Do you want to hire a freelance identity designer?

Do you want to start creating your new image for your startup, with a freelance identity designer? Fill out the identity design application form today to receive an offer based on your needs!

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