Corporate identity for a financial investments company

Intelligent Invest SA

With every project of corporate identity design, I can create, upon request, a user guide, showing how to use, and get the most, out of your new logo. Style Guide to the use the logo design, will include information related to fonts, colours, sizes and details of usage for each file format. Realization of a modern design layout and responsive start-up website in line with the corporate identity.


II provide investment trust services and asset management. They supply assistance as “advisor” and “strategical planner” in economic matters, and the related services including financial intermediation to individuals and institutions, as well as to sectoral operators in Switzerland and abroad.
The company turned to me to create from scratch the corporate identity design and to transmit through this picture, the idea of a young and dynamic consulting service of Portfolio Manager addressed to their multicultural and performance oriented customers.

Final solution

My final solution of the corporate identity design is a symbol representing the initials of the brand with a style definitely masculine and aimed at mature audiences. At the same time providing a sort of “game”, evidenced by the line that interacts with dots of the initials of the brand, creating a financial chart showing a positive development. The graph line is growing, facing up, and the two “ii” including points, are an integral part of it. The red colour is the same as that of the Swiss flag. This symbol was placed in a polygon tilted shape to give more movement, making the shapes more playful and less serious. For this logo design the font chosen is serious and balanced, much more formal and neutral with respect to the symbol.

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Study and creation of logo design, corporate identity design, business card and letterhead design. Logo guidelines, and Christmas card design.


Lugano, Switzerland.


Logo Design Colour PANTONE 485C K80%
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Style guide logo design

The logo style guide, includes information on the fonts, pantone colors, minimum size and details on each logo version.

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Corporate identity website design

Modern design and responsive corporate web site.

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Professional corporate identity with business card and letterhead.

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Christmas greeting card design: front and back.

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Corporate design - Christmas greeting card design


Do you want a new identity design for your start-up, or do you want to renew and modernize your communication? Fill the design request form today to receive an offer tailored to your needs!

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