My final solution of the corporate identity design is a symbol representing the initials of the brand with a style definitely masculine and aimed at mature audiences. At the same time providing a sort of “game”, evidenced by the line that interacts with dots of the initials of the brand, creating a financial chart showing a positive development. The graph line is growing, facing up, and the two “ii” including points, are an integral part of it. The red colour is the same as that of the Swiss flag. This symbol was placed in a polygon tilted shape to give more movement, making the shapes more playful and less serious. For this corporate identity the font chosen is serious and balanced, much more formal and neutral with respect to the symbol.