What does an identity designer do?

An identity designer freelance defines the concept of the visual elements that make up your brand: your logo, the color palette, the fonts, any gadgets, the website, the app, business cards, discount coupon tickets, letterheads and envelopes, a possible product packging, powerpoint backgrounds, banner and ad banners,  posters, layouts for electronic invoices, brochures and catalogs both on paper and digital (HTML / PDF) and many other specific materials. All these materials must be unique and in harmony with each other for your company and to help illustrate your brand. A freelance identity designer has the task of influencing the public’s perception of you by creating an appropriate look and feel.

Logo design. Before and after.

identity designer - modern logo

Design of brochure. Before and after.

identity designer - modern brochure design

Design of websites. Before and after.

identity designer - modern web design

Identity design restyiling for Sicimi Snc, See the rest of the identity design here.

WHICH ADVANTAGES SMALL COMPANIES AND START-UPS GET TO HIRE An identity designer freelance?

THREE GREAT BENEFITS THAT STARTUPS CAN GET:

If you know what a brand means and you are looking for your target market, it may be time to invest in the design of your identity by collaborating with an identity designer freelance to get:

  • DISTINCTION FROM THE MASS
    Getting noticed is vital to success.
  • SCALABLE
    As you grow, the elements of identity are ready to be applied to new products and marketing materials.
  • Plus VALUE
    A well-designed identity for your startup adds value to your potential investors or buyers.
three benefit with an identity designer freelance

LOGO GUIDELINES

Manual of logo usage

A PDF document will be created containing all the rules regarding the use of the logo and guidelines that characterize it, so that it can also be used by third parties or partners in the proper manner, always in line with the corporate identity.

See the example that include a website design.

logo style guide design

Do you need to hire a identity designer freelance?

Would you like to create your new identity design for your new startup by a professional design process?
Contact us and send a design request in order to receive an offer based on your needs!

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