A well thought out and unique logo or logo will make your startup stand out in a very crowded field. Many startup founders decide to take the easy road, to simply make a nice logo with a minimum cost that is around € 100, relying on people that have very little experience with the professional creation of brand identity. Sometimes they unfortunately decide to make the logo by themselves, maybe with microsoft word, keynote or even powerpoint.
Your logo is the most important part for your startup, the first pillar, and creating a solid identity will also provide a solid foundation for your company and your future communication to your potential customers. It’s the fundamental and primary part where you have to invest time and money. Identity and logo design for startups should be considered as a unique digital fingerprint: no one else owns it. Developing an original and modern identity requires creativity and many steps, the drawing up of a brief, a direct comparison with the identity designer, the search for possible competitors, the ability of the graphic idea to adapt and spread on all the necessary supports, both digital and traditional. This will separate you from the crowd.