The Velvet Coffee brand design will represent a luxurious, feminine,soft, quality and high end product. This wordmark logo represents a luxury brand of coffee-based instant drinks named Velvet.
Femininity, softness and elegance are the strongest characteristics that appear from the logo together with an attention and care for details. The tagline written in an italic and feminine font can be used to clearly define the reference sector, for specific product or to supporting the brand design identity.
Examples have been created for the three flavors: Cappuccino, Latte and Mocha, with different combinations of colors and backgrounds. The design of the logo is serious and professional, absolutely non-trivial and capable of conveying a strong reference to the meaning of the name itself “velvet”, a soft and luxurious fabric, synonymous of quality.
The burgundy color chosen refers to the velvet combined with a cream color and blue to identify other tastes.