What is the brand restyling ?
The concept of restyling brand applied to the visual identity touches different areas of communication, from the website to the packaging of the product, from the appearance of brochures to social graphics, to the business card and above all to the logo design.
I want to explain when and why the brand restyling is the ideal solution to give a new sprint to your business. The restyling of the branding is a “soft” intervention aimed at modifying the logo design, for example by changing its font, colors or shapes. But that’s not all: you can also create a new brochure and other graphic material for both the web and for print use.
Brand Restyling: Before and after
The goal is to rejuvenate the brand, make it more modern and more consistent with the reference context and the market to which it is aimed for. It will have to convey all the values of the company and maintain continuity with the old logo.
The restyling logo tends to respect the principle of “less is more“. When restyling a logo it is essential to maintain consistency with its previous version, already known to the market.
Restyling brand made for an international company that produces the latest generation suspensions and shock absorbers.
company logo restyling created for Tang, which takes up the old logo, making the new brand recognizable and at the same time making it more modern.
restyling logo created for a MedTech Swiss company. The previous logo was unprofessional, home-made, heavy and not modern enough.
Corporate design and logo restyling created for Sicimi, which offers solutions for thermoregulation in industrial plant engineering.
Logo restyling created for a non profit logo design. With a small budget, this organization was able to radically improve its image.
Identifying a few targeted but decisive shots is a job that only an expert and creative eye is able to fully perform. On the other hand we are not talking about a n easy job, being able to improve what already exists is much more difficult than starting from scratch, it is a task that is far from easy to do. In fact, it is not enough to thin the lines, choose another color or change a type of font: every decision must be reasoned and motivated, and first of all consider the company values and the perception of the brand.