Brand, identity design and logo, what is the difference?
The design of a logo is not only the creation of the image of the logo itself, but also the creation of the whole corporate identity that surrounds it. Design blogs and websites are full of terms such as: logo design, identity design, brand design, brand indentity, corporate identity, branding, digital strategy etc. .. etc.
As a freelance identity designer, I want to be clear with my clients about what I really do.