Logo design idea
ElettriCo chose me because I am an Italian logo designer (cause Italy is famous for racing!), and my main task was to channel this characteristic into the logo design. So the main values to transmit are: Speed and elettricity!
I didn’t want to use a go-kart symbol, but I liked to write the name in a particular font (that remind racing meaning) and to give the speed and elettricity idea to the first E, that will become also the symbol of the company, that can easily associate with the tagline “future of speed”.
The logo design shows various alternatives available starting from the graphic symbol of the “E”. The naming has been modified in a unique way, more inclined to give even more the idea of speed and properly proportioned and cutted. Another element linked to the races is above the “i”.
The main symbol of the “E” transmits different values: first of all the speed idea, the electricity given by the lines from the letter “E”, and a forward movement (towards to the future) of the whole logo is transmitted by the “E” and inclination of the naming. The logo can be conjugated in a simpler form by separating the symbol from the naming to be used when the size of the logo must be small without the icon.