The logo created blends perfectly together the initial letters monogram “O”, “P” and “B” (the initials of the name of the Oreficeria Paruzzi Bellano) and maintein a strong connection to the territory and in particular the Lake of Bellano. This symbol is made up of 3 parts that refer to various elements and colors (YELLOW/ Gold and BLUE / Lake) and which, all together, give life to the symbol which has different meanings inside: the symbol of the waves of the lake, the stylized shape of The Como Lake, the concept of craftsmanship and gold processing conveyed by the symbol and the initials of the O, P and B brand.
This symbol can be separated from the logo to create autonomous backgrounds and graphics to further strengthen the visual identity of the brand.
The type of font used is modern and professional and its geometry and style make it very technical and precise.
First of all the jewelry logo had a primary variant: vertical centered, “Stamp” style variant, and a variant horizontally aligned to the left.