Brand Design Lugano
Hair boutique Shana Lopez
Client request
For the opening of a new hair boutique hairdresser in Lugano in Switzerland, all the material was required to have an impactful, captivating brand identity design able to attract new customers. In addition to the creation of the logo design, I also took care of the creation of other elements of the brand identity and the future store in Lugano such as: professional business card, letterhead, forex for the interior of the store, window stickers, gift card and flyers.
brand design idea
The logo design perfectly blends together the letter “S” (the initial of the name SHANA), and the letter “L” (the initial of the surname LOPEZ) to become a single symbol that immediately represents the activity of Hair Boutique through the representation of the scissors symbol that refers to the activity, and to a change of professional and modern look.
The initial letters are prevalent in the symbol while the scissor is seen only later.
First of all, the design of the brand identity refers to a luxury and mature market, and the name Shana Lopez has been handwritten as if to represent the signature of a hair stylist artist and can also be used alone to identify the brand.
The tagline makes the business sector immediately clear, and has been specially created with a very different font than the name, which recalls the world of fashion and allows it to be read even at a small size.
I preferred to leave white as predominant, even in the printing materials, in order to convey cleanliness and precision, as well as being in harmony with the interior design of the boutique. The black used tends to a very dark brown, which goes well with the ocher and white colors. The logo adapts easily to both dark and light backgrounds but the variants on a white background are to be used as primary.
Acivities
Brand design for an Hair Boutique in Lugano, business cards, letterheads, shop window designs, forex panels design, gift cards and flyers
Locality
Lugano, Ticino – Switzerland.
| CMYK colors | 117C | Black 7C | Cool gray 4C |
White forex design
The logo symbol is enhanced and used inside the shop, through cut-out white forex.
Design Brand Identity
The brand design is presented on real media, such as business card and letterhead, with a preview of possible solutions for the gift card and future website.
Pricelist design
We have also created the design of the customized price list with qr code to directly view the videos of the various treatments available.
Alternative logo design proposals
Alternative logo variants always show an assembly of the letters “S” and “L”. Different fonts and different shades of color are also offered.
