Swiss Start-Up Identity
Urban insight Lugano
Client Brief
Urban Insight, a start-up based in Lugano, Switzerland, specializes in urban planning and innovation districts. The client sought a modern denominative logo that could reflect the company’s expertise in strategic consulting and the development of innovative urban geographies at a global level.
The project also encompassed a full company identity, including a business card, letterhead, and a responsive minimalist website.
Concept and Logo Design
The logo emphasizes the urban theme while remaining clean and contemporary. By using a denominative approach, the brand name itself functions as the logo.
A custom font was developed to provide strength and contrast, while the design maintains perfect symmetry and minimalism.
At the center, a yellow circular symbol contains the letters “in”, highlighted through negative space. This element serves as an immediately recognizable visual anchor and can be effectively applied across both digital and print media.
Scope of Work
Company identity design, modern business card design, minimalist letterhead design, responsive website development
Location
Lugano, Switzerland.
Web presence
| Logo Design Color PANTONE | Yellow 012C | K 90 |
Adaptable Brand Identity
The company logo has been designed to adapt seamlessly across a variety of backgrounds, whether solid colors or photographic images. Its flexible structure ensures that the brand remains consistently recognizable and professional in every context.
By emphasizing adaptability, the logo can maintain its visual impact and clarity across different media, from digital platforms to printed materials. This approach reflects the company’s versatile and modern character, making the identity suitable for multiple applications while reinforcing its strong, cohesive presence.
Modern Business Card
The business card has been designed with a modern and minimalist approach, balancing elegance and clarity on both the front and back. Each card ensures that essential information is immediately readable, while maintaining a clean, professional aesthetic.
This design is versatile, suitable for all team members, and can adapt to different printing techniques and finishes. By combining simplicity with style, the cards reinforce the company’s contemporary identity and provide a cohesive visual experience across all corporate materials.
Awesome letterhead design
Company letterhead design in A4 format, both for digital PDF documents and for formal communications such as invoices or legal letters.
Company icon design
The company logo design is converted in a Symbol in different styles.
Responsive website design
The new company website reflects the style and color palette of the logo, ensuring a consistent visual identity across all touchpoints. The circular motif from the logo is frequently incorporated into the site’s design, appearing in buttons, icons, and other interface elements, creating a harmonious and recognizable experience.
Designed to be fully responsive, the website adapts seamlessly to desktops, tablets, and smartphones, maintaining clarity, usability, and aesthetic appeal across all devices. This approach not only reinforces the brand’s identity but also provides users with a modern, intuitive, and engaging browsing experience.
