Brand identity design
INDUSTRIAL CORPORATE
CLIENT REQUEST
New brand identity design for a corporate active in the industrial heating systems sector. Creation of a new and modern brand identity design, including business card, letterhead and web site design. From 40 years S.i.c.i.mi. have been offering solutions for temperature control plant engineering. They requested a logo design pro, including the restyling of the old logo, the old corporate image and website.
LOGO REDESIGN, BEFORE AND AFTER
First of all symbol was extrapolated from the old three-dimensional logo, which has been corrected and graphically streamlined. All spaces and proportions have been aligned. The result, in one flat colours, is more modern and pleasant to eyes. The reference to the pipes (and industry) is now even more obvious thanks to the development of some graphics of the new logo, on other media such as the letterhead. In conclusion, the red colour refers to the old logo, and was maintained predominating. Even strong familiarity with the original logo was retained, for a correct and professional corporate image redesign.
ACTIVITIES
Brand identity design for a corporate active in the industrial heating systems sector. Logo design, responsive website design, brochure and print materials.
LOCALITY
Carbonate, Como, Italy.
WEBSITE DESIGN
NEGATIVE VERSION
Through the red colours, the logo is capable of very well delivering the shapes and contrasts. A logo design pro offers numerous variations to the client, with and without slogans and on various backgrounds.
BUSINESS CARD DESIGN
To create the logo design pro and the identity design, the brand was coupled with lines and decorations that recall the main logo, to be used in the business card.
LETTERHEAD DESIGN
The reference to the pipes (and industry) is now even more obvious thanks to the development of some graphics of the new logo, on other media such as letterhead. Here the original style that characterizes the logo, is also used to delimit the top and bottom of the A4.
BROCHURE DESIGN
A4 Brochure cover design.
MODERN WEB SITE DESIGN
The brand identity design is completed by creating a responsive website design in harmony with the new brand image. The branding graphics and styles come to life on the web.
MOBILE FIRST DESIGN
A well-done and studied image must to make it think of the future. Currently statistics provides that more than 50% of total Internet traffic, go via mobile phones. A mobile-first and responsive mobile design can turn your website into a real app.
Favicon design
Design of the symbol (favicon). Including a logo design pro, from which derives the idea of the logo, it can be represented by a unique symbol that immediately identifies itself.
